Curators All the Way Down
Metadata
Highlights
- Coolhunters were “the first to realize… that social status didn’t lay where Madison Avenue had said it lay in the 1950s and 1960s and 1970s — in people with the most education, the most money… [Coolhunters set] that paradigm aside” and placed value instead on personal influence. These were individuals who mastered their crafts by consuming large amounts of information — style, culture, behavior — and figuring out how to digest it all before anyone else.
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In short, with democratized access, the web became more saturated than ever before, and as consumers, we began to spend more and more time trying to sort through it all. In a state of analysis paralysis, how do we disaggregate signal from noise?
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“You have to be obsessed with the media to keep up. In my opinion, a constant stream of your favorite things is much more telling than photos of your day to day life… my followers know me much more intimately than a typical influencer.”
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Now, in today’s state of overabundance, this power dynamic has shifted. Consumers are only getting smarter, and we want something better — better sources, better designs, and better durability (both in value and sustainability). Today, it’s fidelity over convenience. And when curation is at the forefront of every purchasing decision, trust is currency.
- Culture is officially trickle-up; to tell us where to go, we believe it’ll be curators all the way down.